McDonald’s gave their ad a more kid friendly appearance by making the burger look like a piece of candy. This ad for McDonald’s is used to get people to buy more Happy Meals. When small children see the ad they think of candy at first, but when you bring the McDonald’s colors into play they start to want McDonald’s as well. Usually when the child wants McDonald’s the parents may subconsciously decide that they also would like to eat McDonald’s, so they are more or less doubling their profit. When looking at the “candy” burger it almost looks more neatly made and the wrapper makes it look bigger than what it really is. However because you see a more attractive burger on the advertisement you tend to not think about what the burger really looks like when you actually get the real burger.