Sexism in common ads

This ad clearly conveys a very sexist theme by showing an “in-shape” female holding her “female” area.  The picture shows that by buying these jeans, a female becomes equal to a male.  While not directly saying that you can tell that this is what the ad meant.  The ad used Cultural Construction in a way that makes women seem boring compared to men hence the pun Ballsy which is a pun to the male genitalia.

DieselAds2